Tom Potter

Founder, Director and Chief Executive Officer of highly successful retail food franchise Eagle Boys Pizza.

Tom Potter created and developed a franchise model and opened 200 stores throughout Australia, New Zealand and Fiji over a 20 year period. As CEO, he led a team of 120 corporate staff and 4000 operational staff, culminating in a management buy out and the sale of the business to investment banking group NBC Capital in march 2007.

He brings an entrepreneurial, innovative and commercial approach to strategy and has strong foundations in project management, business transformation and stakeholder engagement that has led to a Non-Executive Director and advisory career in Retail, Franchising and QSR (Quick Service Restaurants) with privately owned and family companies and Government owned Corporations both within Australian and USA. Tom was recognised by the Franchise Council of Australia in 2005 as the inaugural member of the Hall of Fame and became the Chairman of the leading Australian body (Hall Of Fame Committee) in 2013. He is a twice recipient of the Australia Day Patron.

Tom is also a Professional Corporate Speaker with key note presentations to over 50 ASX and privately owned executive teams within the last three years. Most recently he established and sold a bakery concept with the view to establish drive-through model sites.

More about Tom Potter:

• Change / Evolve / Thrive
• How to differentiate in a vanilla world
• Beating the big boys
• What marketing really works for you?
• Looking through your customers eyes (What they really want)
• How to stand out like a zebra amongst horses.