Richard Sauerman

Richard Sauerman is a branding and performance expert who takes companies and individuals out of their comfort zone, then removes the obstacles to help them reach potential that is far beyond their daily performance.

Known as ‘The Brand Guy’, Richard has been ranked #3 in the Global Gurus Top 30 Branding Professionals since 2019. The co-founder of a successful strategy, brand and communications agency, he is the pioneer of an approach to branding that sees everything said or done as a business aligned to the brand strategy.

Richard is also a highly successful conference speaker and workshop facilitator who delivers original, intelligent, and creative content. Drawing on the philosophies of the human potential movement (Abraham Maslow, Viktor Frankl, Alan Watts) and Positive Psychology (Martin Seligman), he helps his audiences recognise what’s holding them back at work and in life. But it doesn’t end there. Richard goes on to help them see the opportunities and become empowered to pursue them.

A self-described ‘champion for all people’ Richard is renowned for rejecting mediocrity and challenging norms and conventional thinking. His approach as a keynote speaker and workshop facilitator is highly energetic and fun, empathetic, and yet ruthlessly honest. His presentations make use of videos, music, visuals, a large whiteboard to map the journey… and plenty of humour to engage and inspire change.

More about Richard Sauerman:

Richard was born in South Africa and worked in London before moving to Australia where he has lived for over 30 years. During his career, he has worked in multi-national ad agencies that include Saatchi & Saatchi London, Ogilvy & Mather, DDB, and McCann-Ericsson.

Richard has worked with clients from diverse industries that include insurance, financial services, healthcare, recruitment, technology, disability services, construction and manufacturing, arts and museums, industry associations, solar energy, horticulture and start-ups. His clients have included Microsoft, Contiki and Clayton Utz, Vodafone, CommInsure, AMP, Horticulture Innovation Australia, Talent 2 and Anglican Retirement Villages.

Richard speaks about:

Richard Sauerman themes his presentations around ‘the Big YOU’ and, whether you’re after a workshop or keynote, can tailor his program to last anywhere from 90 minutes to two days.

Every presentation is customised and can include the topics of personal brand/ development; peak performance; change; customer service, sales, branding and innovation.

Big YOU lays the foundations of self belief and positive attitude that ensure individuals become committed and engaged with change management projects, leadership and development programs, and employee engagement initiatives. He engenders a genuine desire among his audiences to step out of their safety zone and start being the individuals they really are.