Joe Talcott

Joe Talcott is recognised as one of Australia’s most respected industry thinkers and influencers having been integral to marketing campaigns for the likes of McDonalds and NewsCorp.

Renowned as a global marketer, his work has been recognised with numerous marketing and creative industry awards including: BRW’s Best Marketers, Effectiveness in Marketing Communications (EFFIE) and Wall Street Journal’s Campaign of the Year.

Joe draws on his vast experience to deliver insightful keynote presentations, facilitate interactive workshops, provide expertise as a conference panellist and business mentor.

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Joe Talcott’s expertise comes from working for, and with, a diverse range of organisations, marketing agencies and media companies.

Over a career spanning more than 30 years his highest profile roles have included directing marketing for McDonald’s in the USA, Central and South America, SE Asia and Australia. In this capacity he led the development, production and launch of McDonald’s first world-wide marketing campaign, “i’m lovin’ it”. As Head of Marketing and Chief Creative at News Corp Australia, he spear-headed the transition of the publishing company into the digital age.

Joe’s Board roles have included serving as Chairman of the Australian Association of National Advertisers (AANA) , as well as a Founding Board Member of both The Newspaper Works, and RUOK? Day, a suicide prevention organisation.

Joe continues to work in the industry in a mentor capacity, having developed an academy programme with emphasis on practical, time-tested techniques and processes that can be applied in the workplace to deliver superior business results.

Joe Talcott has delivered keynote speeches at The Cannes International Festival of Creativity, Economist Conferences in Latin America & Asia, the American Marketing Association Annual Convention and The International News Media Association (INMA) Annual Conference. He has served in workshop, panellist and moderator roles in industry think tanks sessions and forums (Mumbrella360, Communications Council, INMA, NPA) as well as leading marketing and creative development programmes with brands such as K-Mart, Subaru and Toyota.

Joe’s presentations and workshop content are delivered in an energetic, engaging, and thought- provoking style; resonating with audiences as he connects real-life experiences to timely and relevant topics.